Privacy policy

PRIVACY POLICY

Last updated: 9 August 2026

At UDDG, we value your privacy and handle your personal information with care. This Privacy Policy explains what personal information we collect, why we use it, with whom it may be shared, and what rights you have.

1. WHO WE ARE

This website and online store are operated by:

NV C&B, trading as UDDG — Underdogs & Damaged Goods
Zeedijk 173 bus 0001
8430 Middelkerke
Belgium

Company number: 0477.638.886
VAT number: BE 0477.638.886
Email: info@weareuddg.com

NV C&B is the controller of the personal information described in this Privacy Policy, unless otherwise indicated.

Our store is hosted by Shopify. Shopify provides the ecommerce platform that enables us to offer our products and services to you.

2. SCOPE OF THIS PRIVACY POLICY

This Privacy Policy applies when you:

  • visit or use our website or online store;

  • create or use a customer account;

  • place or attempt to place an order;

  • contact us or request customer support;

  • subscribe to marketing communications;

  • participate in a promotion, survey or other interaction with UDDG;

  • otherwise interact with our products, services or digital channels.

This Privacy Policy does not apply to websites or services operated independently by third parties. Their own privacy policies apply when you use those services.

3. PERSONAL INFORMATION WE COLLECT

Depending on how you interact with UDDG, we may collect the following categories of personal information.

3.1 Information you provide to us

This may include:

  • your name;

  • billing and delivery address;

  • email address;

  • telephone number, if provided;

  • customer-account information;

  • order details;

  • product preferences;

  • information you include in messages, support requests, reviews or other communications;

  • marketing preferences and consent choices;

  • information necessary to process returns, refunds or complaints.

Please ensure that the information you provide is accurate and that you are authorised to provide it.

3.2 Order and transaction information

When you make a purchase, we collect information about:

  • the products ordered;

  • order value;

  • delivery method;

  • billing and shipping details;

  • payment status;

  • refunds, returns and cancellations;

  • communications relating to the order.

Payments are processed by Shopify Payments or another enabled payment provider. UDDG does not normally receive or store your complete payment-card number. Payment providers process payment details in accordance with their own privacy and security policies.

3.3 Technical and usage information

When you visit our website, we or our service providers may automatically collect:

  • IP address;

  • browser and device type;

  • operating system;

  • approximate location based on IP address;

  • pages viewed and links selected;

  • date, time and duration of visits;

  • referral source;

  • interactions with our website, checkout and emails;

  • cookie identifiers and similar technical information;

  • information used to detect fraud, misuse or security incidents.

3.4 Information received from third parties

We may receive information from third parties that help us operate our store, including:

  • Shopify;

  • Printify and relevant print providers;

  • payment providers;

  • delivery and logistics providers;

  • fraud-prevention and security providers;

  • customer-support, email or marketing providers;

  • analytics providers, where enabled and legally permitted;

  • social-media platforms when you interact with us through those platforms.

The information we receive depends on the service used and the permissions you have given to that third party.

4. HOW WE USE PERSONAL INFORMATION

We use personal information only where we have a valid legal basis under applicable data-protection law.

4.1 To process and fulfil orders

We use your information to:

  • process payments;

  • confirm and manage orders;

  • produce or arrange the production of ordered products;

  • arrange delivery;

  • provide order and shipping updates;

  • manage returns, refunds, cancellations and complaints.

The legal basis is the performance of our contract with you and taking steps at your request before entering into a contract.

4.2 To operate customer accounts

We use account information to provide secure account access, display order history and offer account-related features.

The legal basis is the performance of our contract with you and our legitimate interest in providing convenient customer services.

4.3 To communicate with you

We use your contact information to:

  • answer questions;

  • provide customer support;

  • send necessary order and service communications;

  • respond to complaints or legal requests;

  • provide important information about our store or policies.

The legal basis is the performance of our contract with you, compliance with legal obligations and our legitimate interest in communicating effectively with customers.

4.4 To comply with legal obligations

We may process and retain information to:

  • maintain accounting and tax records;

  • issue legally required invoices;

  • comply with consumer-protection obligations;

  • respond to lawful requests from authorities;

  • establish, exercise or defend legal claims;

  • meet other regulatory requirements.

The legal basis is compliance with our legal obligations.

4.5 To protect our store, customers and rights

We may use information to:

  • prevent and detect fraud;

  • protect accounts and transactions;

  • investigate suspicious activity;

  • enforce our policies and contractual rights;

  • protect the security of our website and systems.

The legal basis is our legitimate interest in protecting UDDG, our customers and our services, as well as compliance with applicable legal obligations.

4.6 Marketing communications

If you subscribe to our marketing communications, we may send you information about UDDG products, releases, collections, offers and news.

Where required by law, we rely on your consent. In other permitted circumstances, we may rely on our legitimate interest in communicating with existing customers about similar products.

You may unsubscribe at any time by using the unsubscribe link in an email or by contacting info@weareuddg.com. Unsubscribing from marketing does not stop essential messages concerning your orders or account.

4.7 Analytics and improvement

Where permitted, we may use information to understand how our store is used, troubleshoot problems, improve performance and develop our products and customer experience.

Where analytics or similar technologies require consent, they will only be used after you have made the relevant choice through our cookie settings.

5. COOKIES AND SIMILAR TECHNOLOGIES

Our website uses cookies and similar technologies. Some cookies are necessary for the website, checkout, security and customer accounts to function. Other cookies may be used for preferences, analytics or marketing, where enabled.

Where required by law, non-essential cookies will only be used with your consent. You can manage your choices through the cookie banner or privacy settings available on our website.

You may also configure your browser to block or delete cookies. Blocking necessary cookies may prevent parts of the website or checkout from working correctly.

For more information about cookies used by Shopify-powered stores, see:

https://www.shopify.com/legal/cookies

6. HOW WE SHARE PERSONAL INFORMATION

We only share personal information when necessary to operate our business, provide your order, comply with the law or protect legitimate interests.

Recipients may include the following categories.

6.1 Shopify

Our store is hosted by Shopify. Shopify processes personal information to provide and secure the ecommerce platform, checkout and related services.

In certain circumstances, Shopify may also process information for its own purposes as explained in its consumer privacy notice:

https://www.shopify.com/legal/privacy/consumers

6.2 Printify and production partners

UDDG uses print-on-demand fulfilment. We may share the information necessary to manufacture, package and deliver your order with Printify and the relevant print provider.

This normally includes your name, delivery address, contact details and ordered products. Production partners must receive this information to fulfil the order.

6.3 Payment providers

Payment and transaction information may be shared with Shopify Payments, banks, card networks and other enabled payment providers to authorise payments, prevent fraud and process refunds.

6.4 Delivery and logistics providers

We share the information necessary to deliver and track orders with postal services, couriers, fulfilment providers and other logistics partners.

6.5 Technology and professional service providers

We may use trusted providers for services such as:

  • website hosting and technical support;

  • email delivery;

  • customer support;

  • security and fraud prevention;

  • analytics, where enabled;

  • accounting, legal or compliance support.

These providers may only process personal information for the relevant service and subject to applicable contractual and legal safeguards.

6.6 Authorities and legal recipients

We may disclose personal information when required by law, court order or lawful government request, or when reasonably necessary to protect our rights, customers, systems or services.

6.7 Business transfers

If UDDG or NV C&B is involved in a merger, restructuring, financing, sale or transfer of all or part of the business, relevant personal information may be transferred as part of that transaction, subject to applicable law.

We do not sell your personal information for money.

7. INTERNATIONAL DATA TRANSFERS

Some of our service providers may process personal information outside Belgium or the European Economic Area.

Where personal information is transferred to a country that has not been recognised as providing an adequate level of data protection, we use appropriate safeguards where required. These may include European Commission Standard Contractual Clauses or another legally recognised transfer mechanism.

You may contact us for further information about the safeguards relevant to your personal information.

8. HOW LONG WE RETAIN PERSONAL INFORMATION

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The applicable retention period depends on:

  • the nature of the information;

  • whether an order or customer account remains active;

  • contractual and customer-service requirements;

  • fraud-prevention and security needs;

  • applicable accounting, tax and consumer-protection laws;

  • the establishment, exercise or defence of legal claims.

Order, invoice and transaction records may be retained for the period required under applicable Belgian accounting and tax law. Other information is deleted or anonymised when it is no longer reasonably necessary, unless a longer retention period is required or permitted by law.

9. DATA SECURITY

We use reasonable technical and organisational safeguards designed to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

However, no website, transmission method or storage system can be guaranteed to be completely secure. You are responsible for keeping your customer-account credentials confidential and for notifying us if you suspect unauthorised access to your account.

10. YOUR PRIVACY RIGHTS

If the General Data Protection Regulation applies to you, you may have the right to:

  • request access to your personal information;

  • request correction of inaccurate or incomplete information;

  • request deletion of your information in certain circumstances;

  • request restriction of processing;

  • receive certain information in a structured, commonly used and machine-readable format;

  • request transfer of eligible information to another controller;

  • object to processing based on legitimate interests;

  • object at any time to direct marketing;

  • withdraw consent at any time where processing is based on consent;

  • lodge a complaint with a competent data-protection authority.

These rights are not absolute and may be subject to legal conditions or exceptions. For example, we may need to retain certain order or transaction records to comply with tax, accounting or legal obligations.

To exercise a privacy right, contact us at info@weareuddg.com. We may need to verify your identity before completing the request.

Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

11. AUTOMATED DECISION-MAKING

We do not use your personal information to make decisions based solely on automated processing that produce legal effects or similarly significant effects for you.

Our payment, security or fraud-prevention providers may use automated systems to identify suspicious transactions. Where applicable, those providers process information according to their own procedures and legal obligations.

12. CHILDREN

Our store is not directed at children, and we do not knowingly collect personal information from children who are not legally able to provide valid consent.

If you believe that a child has provided personal information to us without appropriate authorisation, please contact info@weareuddg.com so that we can investigate and take appropriate action.

13. THIRD-PARTY WEBSITES

Our website may contain links to websites or services operated by third parties. We are not responsible for their privacy, security or content.

Before providing personal information to a third party, please review that party’s privacy policy.

14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy when our practices, services or legal obligations change.

The latest version will be published on this page with an updated revision date. Where required by law, we will provide additional notice of material changes.

15. CONTACT AND COMPLAINTS

Questions, requests or concerns about this Privacy Policy or the processing of your personal information may be sent to:

NV C&B, trading as UDDG — Underdogs & Damaged Goods
Zeedijk 173 bus 0001
8430 Middelkerke
Belgium

Email: info@weareuddg.com
Company number: 0477.638.886
VAT number: BE 0477.638.886

Email is the fastest and preferred way to contact us.

You also have the right to lodge a complaint with the Belgian Data Protection Authority:

Data Protection Authority
Rue de la Presse 35
1000 Brussels
Belgium

https://www.dataprotectionauthority.be